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7 lessons in service design
Category practice and company policies matter yet they are not enough More than once I have advocated that companies must change category practices and company policies so that these take into account...
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Customer-Centricity: how to become customer-centric in one easy step
If you listen to the pundits then customer-centricity involves a complete transformation of your business Reading the mountain of ink that has been written on all things Customer (strategy, insight,...
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